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All Journal Jurnal Siasat Bisnis Kinerja E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis The Winners Media Ekonomi dan Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Pendidikan Bisnis dan Manajemen Jurnal Manajemen & Keuangan AKRUAL: Jurnal Akuntansi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Shirkah: Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Majalah Ilmiah Bijak EVOLUSI : Jurnal Sains dan Manajemen Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Journal of Innovation in Community Empowerment (JICE) Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Manajemen, Bisnis dan Kewirausahaan Sinov : Media Informasi Penelitian Kabupaten Semarang Relevance: Journal of Management and Business Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan
Panjaitan, Roymon
Management Study Program, Faculty Economics And Business, Universitas Dian Nuswantoro
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Journal : JPBM (Jurnal Pendidikan Bisnis dan Manajemen)

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Improving SMEs Production Performance through Local Brand and Augmented Reality: Evidence from Sumatera of Indonesia Roymon Panjaitan
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 8, No 1: JULY 2022
Publisher : JPBM (Jurnal Pendidikan Bisnis dan Manajemen)

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Abstract

This research aims to discuss the performance relationships of small-medium enterprise production mediated by local brand empowerment as well as investigates the role of technology adaptation of livelihood activities, fast-moving enterprise, and government policy support. This study involved 115 micro small business activists and medium respondents in the Sumatran region. A compound path test of SEM-PLS is used in this study to obtain data from the analysis of the path mediated by local brand empowerment, augmented reality preference, and acceptance of adaptive technology moderation for production performance enhancement. The findings indicate that fast-moving enterprise and government policy have a positive impact, while livelihood activities negatively impact local brand empowerment, and local brand empowerment negatively correlates to production performance. The direct stimulus of livelihood activities is meaningless, but government policy support is meaningful to the increased production of SMEs. The contribution of this study is found in the conceptual model of the acceptance of technological adaptation and optimization capabilities of the use of augmented local brand applications empowerment to increase the production of small and medium enterprises. Keywords: Augmented Reality, Local Brand empowerment, Government Support, Product Performance
Co-Authors Agustinus Budi Santoso Agustinus Moonti Akmal Abdullah Andry Mochamad Ramdan Deddy Sulaimawan Dhiraj Kelly Sawlani Dian Indriyani Dwi Setiawan Echan Adam Edwin Zusrony Farida Indriani GS , Achmad Daengs Luthfy Purnanta Anzie Muhammad Iqbal Fassa Myra Andriana Nada Trasthya Ibaneza Nadila Widiastuti Priyadi Sindhu Rakasiwi Syam'un Syam'un Tantiek Sumarlin Tantiek Sumarlin Tantiek Sumarlin Tantik Sumarlin . Tri Yonna Praditya Yuli Fitrianto